There are places we are supposed to find menacing: neglected churchyards down a lonely country lane in a cold night with the wind howling round a ruined church tower; or derelict urban streets covered in gang slogans inhabited by diverse menacing locals. But these are all clichés. My view is that true horror is found in the mundane, particularly in the English suburban streets of detached, semi-detached and terraced houses. Horror in Fred West’s terrace house, with bodies stuffed in the cellar, the garden and in the wall cavities. Or horror in Dennis Nilson’s house in London, where the dismembered remains of his many victims were found by DynoRod, called in to unblock the drains.
I confess that I was born and raised in a standard English suburban location (‘community’ seems an inappropriate word). When I was a child, Shirley was a string of shops along the main road from Birmingham to Stratford, plus several streets of semi-detached and detached houses. It had once been an attractive village, and there was still an old blacksmith’s forge and some timber-framed buildings. I was able to walk to the countryside from my home, and the streets were full of children playing. But the old buildings were demolished, and Shirley stretched ever further over what had been the beautiful green fields, woods and hedgerows of Warwickshire. The stream where I used fish for sticklebacks became a ditch in the middle of a housing estate. I used to walk through a wood and come out the other side in a cornfield. Now the wood remains, but is surrounded by houses. Shirley stretches for miles along the main road, lined with the dreary shed cities of supermarkets, DIY stories, household furnishers, and electrical goods stores. The roads are full of cars (parked or moving), and children sit indoors watching television and computer games.
Shirley has not had its mass murderer, but it did have the only political party in England to collapse because its leader set fire to his wife. The Shirley Ratepayers’ Association in July 1997 had three councillors on Solihull Borough Council: Trevor Eames, his wife Ursula, and Brenda Otton. Ursula had been having an affair with a council official, David Parfitt, and photographic evidence of this had been collected for Trevor by Brenda. According to the press, David and his wife met Trevor and Ursula to discuss things over dinner. This does not seem to have resulted in reconciliation, because Trevor subsequently attacked David with a hammer. Ursula eventually decided to leave Trevor, and he responded by throwing a glass of petrol over her and setting it alight. He was sentenced for seven years in prison afer causing what the papers uniformly describe as ‘horrific injuries’ to his wife. This seems to have been the end of the Shirley Ratepayers’ Association as a political force, but not of Trevor.
He emerged from prison after four and a half years, and resumed his interest in local politics. He soon after stood (unsuccessfully) for the council, and is now a very active secretary of the Solihull and Meriden Residents Association (SAMRA). In the picture below he is standing next to Nikki Sinclaire who at that time was a representative of the UK Independence Party (UKIP) in the European Parliament. Ms Sinclaire has now been expelled from UKIP, after refusing to join meetings of the group to which it is affiliated in the European Parliament. Apparently, she discovered that UKIP and its affiliates are ultra right-wing and intolerant of her lesbian sexuality. The latest development is that SAMRA candidates (including Trevor) are contesting every seat in the Solihull Borough elections, while Nikki is standing for the UK Parliament as a SAMRA candidate. The horror continues.
Read my ideas about education, politics, language and society. I have included some autobiography, and considerations of what it is to be a man in his seventies in rural England.
Friday, 16 April 2010
Saturday, 10 April 2010
South Pacific politics
My encounter with New Zealand politics came in Paihia. This is a pleasant town in the far North of New Zealand. It has a subtropical climate (Tangiers is on the comparable latitude in the Northern Hemisphere). There is a small grid of wide streets surrounded by densely-wooded hills facing an enclosed bay. Ferries cross frequently over the bay to the fine historic town of Russell. On the third side of the bay are the Waitangi Treaty Grounds, where the treaty between the Maori and the British was signed. The date is now commemorated as New Zealand National Day, which in London becomes an occasion for exiled Kiwis to take part in a Circle Line pub crawl.
My family stayed three nights in Paihia in early March this year, in a penthouse apartment in a splendid motel called (rather strangely) the Swiss Chalet Lodge. One day at lunchtime, I walked the few yards down to the waterfront, and then along the sea front to the shops. I stopped at a small booth selling kebabs and ordered one. I chatted to a genial Kiwi and his mate. I learnt he had family connections with my part if England and had visited it. I asked his name and discovered he was Phil Goss, the Leader of the Opposition in the New Zealand Parliament, former foreign minister, former trade minister etc etc. Phil was touring by bus to campaign against an increase in the local version of VAT. ‘Campaigning’ seemed to be a matter of stopping and chatting to people.
This all seemed appropriate for a profoundly egalitarian country like New Zealand. Phil told me that when he was a minister he visited London and was met at Heathrow by an official chauffeur-driven car. As usual, he sat in the front. The driver was horrified and told him that ministers always sat in the back. That says a lot about life in England: some politicians think they are too superior to their drivers to sit alongside them, and the drivers regard their inferior status as right and proper. If you come across a British politician in our general election, look where he sits in the car.
I remember another observation Phil made. He was surprised that people in different parts of England all spoke with different accents. New Zealand has an accent of its own but few if any local variations. I don’t believe this situation will last. The country has a bigger area than the UK but has only four million inhabitants. About a quarter live in Auckland, but the rest are scattered over small cities, towns and villages separated by hills and mountains (and linked by narrow winding roads). There are strong local loyalties: several people in the South Island told me how much more beautiful it is than the North Island; while people I met in Coromandel were keen to prevent people from Auckland building holiday homes in the Town. Local loyalties mean people try and distinguish themselves from outsiders, and speech is one way to do it. Over the next century, Kiwi ingenuity will create a range of new accents, possibly with even more unexpected vowels than the ones they use at present.
Monday, 5 April 2010
Working in the machine
The best parody of industrial work is by Charlie Chaplin in Modern Times. He shows men working to a pace set by machines, and how the most ordinary human activities (scratching your armpits, swatting a fly which lands on your face) disrupt production. The factory has a time card for going to the toilet, and a big cinema screen inside the toilet so that the manager can threaten workers having a quiet smoke. The workers in the film are, as far as the management is concerned, a regrettable necessity - they are only valuable in as much as they themselves become machines. Humanity is an obstacle to efficiency.
This is a familiar picture of factory life, raised to a peak of supposed efficiency in firms which applied the principles of ‘scientific management’ developed by Frederick Taylor in the early part of the last century. Scientific management involved the careful measurement and evaluation of each human activity in the production process, which could then be defined precisely, so that workers could be set production targets and rewarded according to degree of attainment (called ‘piecework’ in the UK). Scientific management essentially views an organisation as a machine with human components. It is hardly surprising that it became the standard way of organising repetitive industrial processes (most typically automobile manufacture) and was enthusiastically supported by Lenin and the Communist Party of the Soviet Union.
The shortcomings of scientific management have been recognised for many years. Workers rarely look with enthusiasm on any organisation which treats them as interchangeable and disposable components. Unless very closely supervised, they will take their revenge on the organisation by strikes or sabotage, or cut corners to meet targets at the expense of the quality of output. Even if workers do thoroughly internalise their job description, problems occur. The job description becomes the limit of their responsibility: workers no longer cover for each other or collaborate in solving problems, while they pursue the rules of the organisation to its detriment. When workers in the 1960s, wished to bring an organisation to its knees without going on strike, they ‘worked to rule’.
The alternative to seeing an organisation as a machine, is to see it as a society of varied individuals with diverse skills, who interact with each other to complete tasks and solve problems. They can be motivated to perform well and creatively not just by money but also by their loyalty to their colleagues, their sympathy with the aims of the organisation, their commitment to their customers, and their personal standards and self-respect. This view of the organisation was a key element in success of the Toyota Management System, described by James Womack and colleagues in their book The Machine that Changed the World.
You know that you work in an organisation as society when its workers celebrate each others’ birthdays, marriages, promotions and departures. There will also be a strong organisational culture, with a collective wisdom about what actions work and don’t work. At their best, organisations as societies can provide a strong sense of identity and meaning for peoples’ lives. There can, however, be problems. Organisations with strong social bonds can becme inward-looking and exclusive: the organisation comes to exist only for its workforce rather than to meet the needs of its customers, students, clients or patients.
Expressions of concern about this displacement of goals have been used to justify the ‘modernisation’ of public services over the last 20 years. It has been proposed that governments need to re-assert strategic direction and the maintenance of quality by setting up a series of public and private agencies to take over many of the activities formerly provided by employees of national and local government departments. Output and quality targets are set for each agency by central government (or one of its nominated QANGOs), while quality of services is monitored by a further set of agencies. It is proposed thereby (in the words of Osborne and Gaebler in their book Re-Inventing Government) to separate ‘rowing’ from ‘steering’: leaders of individual agencies can use their skills to motivate their staff within a set of strategic objectives set by government.
This model has been extended throughout public services, even to organisations like universities which, in the UK at least, were never previously managed by national or local government. The effect has been catastrophic. Setting enforceable targets for agencies drives their managers to cascade these targets throughout the organisation, even to the extent of setting targets for individual members of staff. As the organisation as a whole becomes ‘mechanised’, co-operation between staff diminishes, which leads managers to promotes elaborate job descriptions and procedures manuals. These become quasi-legal documents within the organisation, and thus eliminate opportunities for creativity. Staff become demoralised, and the loss of quality familiar in traditional industrial work spreads to the professions and to public services.
Of course, the mechanisation of public services can be seen as part of a wider pattern in which the whole of society becomes regulated and monitored. We may not have television screens in our workplace toilets yet, but we have CCTV cameras almost everywhere else.
Sunday, 28 March 2010
The road of ageing
An earlier posting noted that people who lose in ‘reality’ talent competitions on television usually describe their experience as a ‘journey’. This is one of many clichés. Some people claim to be ‘born again’, others to have reached a ‘turning point in their life’. At times we have a sense of opportunities not taken and difficult tasks preferred, as in Robert Frost’s wonderful poem:
Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveller, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I-
I took the one less travelled by,
And that has made all the difference.
Most of the time, however, we do not experience choice of this kind: we just see signs on the road that tell us that for some time our lives have been heading in an unexpected direction. This is true of the experience of ageing. My first such sign was in 2001 on the Great Barrier Reef near Port Douglas in Far North Queensland. The family had split up for the day - my wife went on trip in a glass-bottom cruiser and I took my two children (then aged 15 and 12) on an escorted snorkelling expedition. I made the usual assumption of fathers that my job was to protect my children while encouraging them to explore. But they swept ahead after the group leader, plunging down to follow a large turtle along the Reef. I was unable to keep up, floundered, and surfaced. I saw the boat a few yards away, and wondered if I would reach it. My children, I realised, needed to look after me.
Now I have passed another sign of ageing - retirement. On Friday, I went to a party at the University organised and paid for by my most generous colleague Dr Qulsom Fazil. I am also grateful to all the people who came and wished me well, and for generous gift. Anyway, this is voluntary early retirement. I intend to carry on teaching intellectual disability, preparing distance learning texts, and writing about social policy. But I will have more time to also write to prisoners of conscience, to improve my language skills, and to walk through the hills and fields of Worcestershire.
http://stuartcumella.blogspot.com/2009/04/cliche-rears-its-ugly-head.html
Two roads diverged in a yellow wood,
And sorry I could not travel both
And be one traveller, long I stood
And looked down one as far as I could
To where it bent in the undergrowth;
Then took the other, as just as fair,
And having perhaps the better claim,
Because it was grassy and wanted wear;
Though as for that the passing there
Had worn them really about the same,
And both that morning equally lay
In leaves no step had trodden black.
Oh, I kept the first for another day!
Yet knowing how way leads on to way,
I doubted if I should ever come back.
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I-
I took the one less travelled by,
And that has made all the difference.
Most of the time, however, we do not experience choice of this kind: we just see signs on the road that tell us that for some time our lives have been heading in an unexpected direction. This is true of the experience of ageing. My first such sign was in 2001 on the Great Barrier Reef near Port Douglas in Far North Queensland. The family had split up for the day - my wife went on trip in a glass-bottom cruiser and I took my two children (then aged 15 and 12) on an escorted snorkelling expedition. I made the usual assumption of fathers that my job was to protect my children while encouraging them to explore. But they swept ahead after the group leader, plunging down to follow a large turtle along the Reef. I was unable to keep up, floundered, and surfaced. I saw the boat a few yards away, and wondered if I would reach it. My children, I realised, needed to look after me.
Now I have passed another sign of ageing - retirement. On Friday, I went to a party at the University organised and paid for by my most generous colleague Dr Qulsom Fazil. I am also grateful to all the people who came and wished me well, and for generous gift. Anyway, this is voluntary early retirement. I intend to carry on teaching intellectual disability, preparing distance learning texts, and writing about social policy. But I will have more time to also write to prisoners of conscience, to improve my language skills, and to walk through the hills and fields of Worcestershire.
http://stuartcumella.blogspot.com/2009/04/cliche-rears-its-ugly-head.html
Sunday, 21 March 2010
Memories of the British Empire
The main road running East-West through central Vancouver is called ‘Broadway’. When you drive along it, the names of the streets which cut across it are hung above the road. Driving East after Alma Street, you cross over Collingwood Street and Waterloo Street, Blenheim Street and Balaclava Street, and then Trafalgar Street. Names of the battles and heroes of the British Empire in the 19th Century are found all over Canada, Australia and New Zealand, together of course with streets, parks, gardens, cities and towns and one Australian state named after Queen Victoria herself. They are part of the cultural heritage of Britain, as much as the English language, the rule of law, representative government, fish and chips, and the kilt and the bagpipes.
As British people settled in different lands, they adapted this heritage to take account of the native people and settlers from other countries, the strange new landscape they found themselves in, and the very distance from the mother country. They innovated new ways of building, farming, and governing themselves, and also new ways of speaking English. The most extraordinary adaptation to the lives of the native peoples took place in Canada, where British and French settlers learnt from the First Nations how to survive, travel and trap fur in the vast boreal North of the country. Adaptation to the new landscape came more slowly. For several generations, British settlers tried to make their new land resemble the old - importing plants, animals and pests, and creating gardens of rose bushes and herbaceous borders. Eventually, their descendents came to love and feel at home in the bush, and venerate indigenous trees and animals and national symbols. Their farmers adapted to the opportunities of a warmer climate, and in New Zealand and Australia developed the best wines in the world.
To a visitor like myself, the most striking signs of innovation in Canada, Australia and New Zealand are the towns and the buildings. In all three countries, the smallest communities have very wide streets, often set out in grid. Many have wooden buildings with elaborate facades, while, particularly in New Zealand, shops have ‘verandas’ (canopies over the street to protect the pedestrian from rain and the sun). These superb vernacular building styles are shown below, from Trafalgar Street in Nelson, New Zealand.
For comparison, there is a photograph, below, from the beautiful town of Nelson, British Columbia.
All of these countries settled from the British Isles have subsequently received people from many different lands. But the continuity with Britain remains strong. In 2003, my family visited Eastern Canada and one day came to Fredericton, the capital of the Province of New Brunswick. Fredericton was named after one of the sons of King George III, and was first settled by loyalists moving North after the American Rebellion. It is a small city, noted for its educational institutions and its support of the arts. There is a fine cathedral in English Gothic style facing a provincial parliament building, which, like most parliaments in the former British Empire is Gothic rather than Grecian or Roman in appearance. This is an outward display of the political theory that freedom is based on the continuity of the law rather than abstract reason. I asked to visit the provincial parliament building, and was surprised to find the Provincial Assembly in session. Speeches were bilingual, with each member switching easily between English and French. As I left, an august lady swept from her car to enter the building. She was the lieutenant governor, arriving to sign into law the bills that had just been voted by the assembly. I felt pleased and proud that such a civilised way of life, with its origins in the best British traditions, was maintained so well amidst a vast and beautiful wilderness of forests and mountains.
As British people settled in different lands, they adapted this heritage to take account of the native people and settlers from other countries, the strange new landscape they found themselves in, and the very distance from the mother country. They innovated new ways of building, farming, and governing themselves, and also new ways of speaking English. The most extraordinary adaptation to the lives of the native peoples took place in Canada, where British and French settlers learnt from the First Nations how to survive, travel and trap fur in the vast boreal North of the country. Adaptation to the new landscape came more slowly. For several generations, British settlers tried to make their new land resemble the old - importing plants, animals and pests, and creating gardens of rose bushes and herbaceous borders. Eventually, their descendents came to love and feel at home in the bush, and venerate indigenous trees and animals and national symbols. Their farmers adapted to the opportunities of a warmer climate, and in New Zealand and Australia developed the best wines in the world.
To a visitor like myself, the most striking signs of innovation in Canada, Australia and New Zealand are the towns and the buildings. In all three countries, the smallest communities have very wide streets, often set out in grid. Many have wooden buildings with elaborate facades, while, particularly in New Zealand, shops have ‘verandas’ (canopies over the street to protect the pedestrian from rain and the sun). These superb vernacular building styles are shown below, from Trafalgar Street in Nelson, New Zealand.
For comparison, there is a photograph, below, from the beautiful town of Nelson, British Columbia.
All of these countries settled from the British Isles have subsequently received people from many different lands. But the continuity with Britain remains strong. In 2003, my family visited Eastern Canada and one day came to Fredericton, the capital of the Province of New Brunswick. Fredericton was named after one of the sons of King George III, and was first settled by loyalists moving North after the American Rebellion. It is a small city, noted for its educational institutions and its support of the arts. There is a fine cathedral in English Gothic style facing a provincial parliament building, which, like most parliaments in the former British Empire is Gothic rather than Grecian or Roman in appearance. This is an outward display of the political theory that freedom is based on the continuity of the law rather than abstract reason. I asked to visit the provincial parliament building, and was surprised to find the Provincial Assembly in session. Speeches were bilingual, with each member switching easily between English and French. As I left, an august lady swept from her car to enter the building. She was the lieutenant governor, arriving to sign into law the bills that had just been voted by the assembly. I felt pleased and proud that such a civilised way of life, with its origins in the best British traditions, was maintained so well amidst a vast and beautiful wilderness of forests and mountains.
Wednesday, 17 March 2010
Modest proposals for reducing poverty in the UK
Now that an election is near in Britain, our political parties have once again discovered that many of our people live in poverty. Poor people may lack the resources to bankroll political parties and are unlikely to make the dinner tables of senior politicians, but there are an awful lot of them, and they have votes. About a fifth of the population of the UK has an annual income of less than 60% of the median. For a single person, ‘poverty’ is therefore defined as a weekly income of less than £115 after tax and housing costs are met (see the website http://www.poverty.org.uk/summary/key%20facts.shtml. Reducing poverty would mean increasing wage rates for those on or near the minimum wage, and raising welfare benefits (particularly for families with young children). This is expensive, and would require unwelcome action for governments, like increasing tax on the very wealthy or diverting the billions of pounds of public money spent on the privatisation-management consultancy-IT complex.
So here are my own ideas for what government can do:
1. Declare all low wage earners to be non-domiciliary. Most people living in poverty who are of working age live in households in which one or more people are in work. Yet they still pay income tax and national insurance on their miserably low earnings. Very wealthy people such as Lord Ashcroft and Zac Goldsmith have avoided this inconvenience by declaring themselves ‘non-domiciliary’ in the UK, even though this is where most of their income is derived. I would extend this privilege to all people on low incomes, who can be given notional residence in the Cayman Islands, Jersey, or other locations for tax refugees which happen conveniently to come under the British crown.
2. Declare all poor people who live in houses with gardens to be farmers. Farm subsidies are always presented as a means of supporting low-income farmers. In fact, most of the cash goes to big land-owning corporations and the most wealthy farmers (the Duke of Westminster, the richest man in England, receives £300,000/year). Landowners also get a subsidy not to grow anything at all (called ‘set aside’). My plan would be to extend these EU subsidies to all low income people with gardens. They would receive guaranteed minimum prices for the potatoes, runner beans etc they grow in their back gardens and allotments, or set-aside payments if they grow grass, flowers or concrete. This would all come from EU funds, and so would have limited impact on British government expenditure.
3. Set up local versions of the House of Lords in each area of deprivation. Members of the House of Lords currently get £80/day attendance allowance on a SISO basis (‘SISO’ means sign in - sod off). There is also an overnight allowance of £160 and generous allowances for travel and other costs supposedly associated with having a title. In my plan, membership of each local house of lords would be open to people on low incomes who are not eligible for the first two payments I have proposed (ie those who are not receiving a wage and do not have a garden). Getting poor people to advise on poverty would also be a pleasant change from paying large sums to management consultants and academics to undertake this task.
So we can see that Britain has one of the best welfare states in the world for wealthy people. All we need to do now is to extend it to the poor.
So here are my own ideas for what government can do:
1. Declare all low wage earners to be non-domiciliary. Most people living in poverty who are of working age live in households in which one or more people are in work. Yet they still pay income tax and national insurance on their miserably low earnings. Very wealthy people such as Lord Ashcroft and Zac Goldsmith have avoided this inconvenience by declaring themselves ‘non-domiciliary’ in the UK, even though this is where most of their income is derived. I would extend this privilege to all people on low incomes, who can be given notional residence in the Cayman Islands, Jersey, or other locations for tax refugees which happen conveniently to come under the British crown.
2. Declare all poor people who live in houses with gardens to be farmers. Farm subsidies are always presented as a means of supporting low-income farmers. In fact, most of the cash goes to big land-owning corporations and the most wealthy farmers (the Duke of Westminster, the richest man in England, receives £300,000/year). Landowners also get a subsidy not to grow anything at all (called ‘set aside’). My plan would be to extend these EU subsidies to all low income people with gardens. They would receive guaranteed minimum prices for the potatoes, runner beans etc they grow in their back gardens and allotments, or set-aside payments if they grow grass, flowers or concrete. This would all come from EU funds, and so would have limited impact on British government expenditure.
3. Set up local versions of the House of Lords in each area of deprivation. Members of the House of Lords currently get £80/day attendance allowance on a SISO basis (‘SISO’ means sign in - sod off). There is also an overnight allowance of £160 and generous allowances for travel and other costs supposedly associated with having a title. In my plan, membership of each local house of lords would be open to people on low incomes who are not eligible for the first two payments I have proposed (ie those who are not receiving a wage and do not have a garden). Getting poor people to advise on poverty would also be a pleasant change from paying large sums to management consultants and academics to undertake this task.
So we can see that Britain has one of the best welfare states in the world for wealthy people. All we need to do now is to extend it to the poor.
Tuesday, 9 March 2010
A survey has shown that...
If you want to get publicity for some idea, promote a product, or just get in the news, then you should report the results of a meaningless survey. Search on Google using the phrase "a survey has shown that...", and you will see what I mean. You will learn that one in six therapists have tried to cure homosexuals, that more than 70% of people would exchange their computer password for a bar of chocolate, that Americans who attend church are more likely to favour torture than those that do not, and so on. You don't need to bother with getting a good response rate, a representative sample, or even a valid and reliable questionnaire. Just circulate some questions to a few people, and send the most eye-catching result to the press.
There are also plenty of meaningless surveys which never get to the press, but are circulated within companies, government departments and universities. These are often promoted as 'quality assurance', and are even taken seriously by some people. Management boards ponder reasons for a fall in satisfaction ratings by 5% on a survey with a response rate of 20%, without admitting that the whole exercise does not mean very much. Truth to tell, survey results might not mean much even if the response rate was 100%. Many meaningless surveys use ambiguous questions coupled with dubious Likert scales (the kind which assign numerical scores to a range of five or so questions from 'very satisfied' to 'very dissatisfied'). These have the apparent advantage of producing a numerical score and hence allowing statistical analysis. Usually however, people only look at mean scores, and these can be misleading. A survey in which 50% of respondents were 'very satisfied' and 50% 'very dissatisfied' would produce the same mean score as one in which 100% said they were 'neither satisfied or dissatisfied'.
What's the alternative? It is essential for organisations to assess the quality of what they do, and their customers/citizens/students are in a good position to assess this. Rather than assessing mean scores on Likert scales, organisations should concentrate their attention on the causes of satisfaction and dissatisfaction, and ideas for improverment. The best way of doing this is probably to use open-ended interviews or focus groups. Of course, this would require quality assurance staff to be skillful in survey techniques, to be creative, and to be prepare to co-operate with front-line staff rather than stand in judgement over them.
There are also plenty of meaningless surveys which never get to the press, but are circulated within companies, government departments and universities. These are often promoted as 'quality assurance', and are even taken seriously by some people. Management boards ponder reasons for a fall in satisfaction ratings by 5% on a survey with a response rate of 20%, without admitting that the whole exercise does not mean very much. Truth to tell, survey results might not mean much even if the response rate was 100%. Many meaningless surveys use ambiguous questions coupled with dubious Likert scales (the kind which assign numerical scores to a range of five or so questions from 'very satisfied' to 'very dissatisfied'). These have the apparent advantage of producing a numerical score and hence allowing statistical analysis. Usually however, people only look at mean scores, and these can be misleading. A survey in which 50% of respondents were 'very satisfied' and 50% 'very dissatisfied' would produce the same mean score as one in which 100% said they were 'neither satisfied or dissatisfied'.
What's the alternative? It is essential for organisations to assess the quality of what they do, and their customers/citizens/students are in a good position to assess this. Rather than assessing mean scores on Likert scales, organisations should concentrate their attention on the causes of satisfaction and dissatisfaction, and ideas for improverment. The best way of doing this is probably to use open-ended interviews or focus groups. Of course, this would require quality assurance staff to be skillful in survey techniques, to be creative, and to be prepare to co-operate with front-line staff rather than stand in judgement over them.
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